EXCLUSIVE: Ex-Star India VP Vivek Bhutyani launches ‘Lattu Kids’ and partners with Thought Cloud studio to co-produce preschool animated program ‘Trigo’
India has many successful animation IPs but most of them haven’t traveled to international markets. The country is known for its animation services but there’s no big success story of India in the animation industry. Keeping that in mind, there’s a new studio in town which is set to fill this gap and have a development in the international markets.
This studio is formed by none other than the ex-Star India vice-president and head of content syndication, Vivek Bhutyani. He had mentioned in November that he planned to venture into the OTT sector and seems like his vision is still in place. For the past few months, the man has been in the process of launching India’s first learning and development focused content streaming platform for kids – Lattu Kids.
Lattu Kids is a fully integrated kid’s entertainment firm which is based out of Singapore and India. It aims to produce and showcase the best International content in India and Southeast Asia. Lattu Kids, founder and CEO, Vivek Bhutyani says, “I have been passionate about kids’ content as I have a five-year-old son and while watching the various content available for kids these days, it made me realise that there’s hardly any content which imparts values to kids. Seeing this gap, I decided to venture into the kids segment as this space has a lot of things which can be explored.”